There is a good reason behind every success story. Alfred Kärcher laid the groundwork for his company’s growth into a worldwide cleaning specialist when he developed the first hot-water high-pressure washer in the fifties.

Following Alfed Kärcher’s all-too-early death in 1959, it was his wife Irene directed the Kärcher success story for 30 years. Her most crucial decisions were to concentrate on the business of “high pressure cleaning”, extend the strategy to cover the basic requirement of cleaning, the gradual globalisation of the company’s operations and, finally, extend the product range to cater to private users. Today, the Kärcher brand stands for customer oriented cleaning systems worldwide which offer suitable solutions for every cleaning task in the fields of transportation and buildings

Consistently Dynamic:
Kärcher’s turnover has increased continually over the past 30 years and exceeded 1 billion euros in 2001. Kärcher expects consistent growth in the the future and will continue to ensure that the basic requirement of cleaning is covered on all world markets.

Standing still means stagnation:
Kärcher’s innovative strength is expressed year after year by the growing number of patents and the fact that some 70% of the product line was developed within the last four years. As a winner of the German Marketing Prize and numerous product design awards, Kärcher also demonstrates it is more than a technology leader in it’s industry.

Kärcher’s innovation in numerous social cultural projects reflects the company’s strong commitment to it’s cleaning mandate.
For example, Kärcher supports the restoration of famous monuments and landmarks throughout the world. The company has also made a name for itself in targeted sports sponsoring and has reached a brand recognition of 60% in Europe and 90% in Germany. In countries like Switzerland and France, Kärcher has become a synonym for high-pressure cleaning. And the French daily “LeFigaro” lists the brand as one of the top five of the second millennium.