Guiding Principles

» Let's Work Together

We all have personal values which form the basis for our decisions and help us reach our aims.

It is also important for our daily teamwork, for the fulfillment of our tasks and for our further success to share common values. Only together we are in the position to work towards our aims successfully.

In the following guiding principles our factors of success, the basic values of KÄRCHER worldwide are described – they show who er are and what we wish to achieve.

These guiding principles are binding. They determine everything we do – both internally and externally. But they can only fulfill their purpose if our thoughts and actions are guided by these principles and if we allow them to become “alive” in our daily work.

» Our Guiding Principles


Customer Orientation
We establish partnerships through open dialogue with our customers. Our products and services provide optimum problem solutions with a high customer benefit. Customers’ problems are solved quickly and flexibly.
Employees
We recognise that qualified and motivated employees, who enjoy their job, are a major success factor for KÄRCHER.
Cooperation
All KÄRCHER’s relationships, internal and external, are governed by trust, loyalty, openness, fairness, reliablity and mutual respect. We take advantage of all the experience and knowledge available in the company by means of temwork and an active exchange of information.

Our Range of Services
We offer cleaning systems, cleaning products and services for recreation, household, trade and industry with an optimum price-preformance ratio.


Market Position
KÄRCHER is an international company and reguards itself as the benchmark. Our aim is to have the lead in market share, innovation, quality and image as well as to be the world’s market leader in each of our business segments.
Innovation
As innovative leaders we are setting standards in technology, service and design to provide optimum benefit for our customers and to satisfy our customers’ requirements. Our innovations are convincing and fill our customers with enthusiasm.


Marketing
The KÄRCHER brand is associated worldwide with top performance, innovation and quality. Our aim is to continously strengthen our brand image.
Production & Purchasing
Our suppliers are integrated into the value-added chain. We are working continously together to optimize the manufacturing depth and production processes. We guarantee competitiveness in quality and cost by our willingness to change and by our speed and flexibility.
Social Responsibility
KÄRCHER takes on social responsibility: In all countries we respect the local values and standards, the human rights and the legal and social systems – in the sense of a Good Citizen.

Resource Handling
We create our products, services and processes in an environmentally–friendly manner. Whereever we operate, we meet environmental requirements and make responsible use of all resources at our disposal.
Growth, Finance and Earnings
We will increase our earnings and financial strength by profitable growth. This will secure the existence and long-term development of our company. Our entrepreneurial conduct is based on thee priority of maintaining our financial independence and decision-making freedom. Additionally, growth generated internally has priority over acquisitions.
Family-owned company
The shareholders identify themselves with the company. KÄRCHER will remain a family-owned company.