Kärcher is continuing its sponsorship of the FIA World Rally Championship for 2007. As official sponsor, Kärcher will be responsible for cleaning the rally cars in all 16 scoring races. Apart from numerous activities at the races, Kärcher will again be supporting the BP-Ford World Rally Team, last year’s winner of the Manufacturers’ World Rally Champion title. Kärcher will feature prominently on the Ford Focus RS cars of two-time World Champion Marcus Grönholm and his team-mate Mikko Hirvonen.

Kärcher, having turned top performance for cleanliness and maintenance of value into its credo, feels in good hands with top motorsport of the FIA World Rally Championship.

The sponsoring is intended to further increase customer awareness of the Kärcher brand, particular among private end users. The TV broadcast of all events in over 186 countries with millions of viewers for each race offers good conditions to achieve this goal, especially in Southern and Central Europe where the series enjoys growing popularity.

Official sites of the Kärcher partners:
www.wrc.com
www.ford.co.uk/ie/wrc

Immediately after the finish, all cars of the participants are cleaned professionally and under high pressure in the Kärcher cleaning tent.

It is not the first time Kärcher has been active in motorsport:
In 2005 and 2004, Kärcher was partner of the Panasonic Toyota Racing Team in the FIA Formula One World Championship. In 2001 and 2000, and in the years 1992 and 1993, the company supported the German Touring Car Championship. In 1999, Kärcher was involved in the Porsche Pirelli Supercup.